After auto service industry towards a new nuggets blue ocean segmentation era

Ministry of transport, the national development and reform commission and other 10 departments recently jointly issued by the "about promoting transformation and upgrading of auto maintenance improve service quality guidelines", a series of measures that the 4 s shop monopoly industries such as stubborn, "encourages chain operation" and other new idea for Chinese and foreign investors to see large automobile after service market potential business opportunities in China.

Recently, the global information service providers, international business machines (IBM) hand in hand with the domestic emerging private car professional service chain - round after the strategic cooperation agreement signed in Beijing, the two sides will cooperate fully in the domestic building is different from the 4 s shops, a new type of vehicle is given priority to with tyre service after service chain formats.

IBM vice President of greater China guo-hua feng said, after China's auto service industry latent huge blue ocean market, how to better serve about 200 million owners, how to manage trillions of dollars of blue ocean market, as the industry into the era of segmentation, this area huge future growth space.

Statistics show that by the end of 2013 passenger cars in our country has 137 million cars. Industry estimates, in 2013 China's auto after-sales service market size of more than 450 billion yuan, according to the current domestic car sales growth, in 2015 the size of auto after-sales service market is expected to exceed 760 billion yuan.

For domestic automobile consumers, 4 s shops in tall, expensive and not transparent, roadside repair shop and domestic auto maintenance level is uneven, for the automobile after service market segmentation brings opportunities.

Beijing auto service chain wheel library chairman Liang Zijiang introduction, development experience from abroad, auto after-sales service market - a comprehensive large store - usually experience store services segment development stage. Relative to the United States is currently about 250 million vehicles, passenger car ownership, the rapid growth of the Chinese car sales for wheel library to see the broader domestic tire service market.

"Main European and American developed country mature automobile service market extends to the tire rims and tire replacement service retail chain of car maintenance and repair services, and domestic criterion with simple car maintenance quick fix and beauty as the main body. 'round of libraries' to draw lessons from mature mode of European and American markets, and through the innovation rooted in the domestic, it makes it grow." Liang Zijiang said.

Wheel library was established in 2008, its parent company e.on is shandong Qingdao, a large private tyre export enterprises. As the international financial crisis in 2010, group chairman Liang Zijiang began to look to mass into the Chinese family of the domestic car tires "gold".

But as a result of form a complete set of domestic automobile tire market service nearly ninety percent was dominated by foreign brands, round of library development in China over the years the tyre service chain strategy was not all plain sailing.

The opinions of the ten departments, let Liang Zijiang see the hope for the future. Clearly put forward opinions, should make full use of the Internet of things technology, set up auto repair parts tracing system, ensure parts supply channels open, transparent, realize the auto repair parts can be traced back, traceable, when consumers' legal rights and interests are harmed can recover, but accountability; Encourage the development of the third party car repair parts certification institution, strengthening parts quality and credit guarantee; Encourage chain operation, and promote the market structure optimization, etc.

"Ten branch opinions indicate direction, will be reflected in the development strategy of our future." Liang Zijiang told reporters that the Internet age reversed transmission enterprise transformation thought, this year the two sides will integrate their respective advantages resources, on the one hand, offline expansion, on the other hand, the Internet development, through carding domestic hybrid car service industry, open the domestic automobile after service market segment.