From the perspective of digital products play car electronic products
Digital products such as mobile phone, computer, SLR has its own experience pavilion, fans, and the BBS and stick, so automotive electronic products can have? Of course, the answer is yes. With the gradual change of consumer groups, automotive electronics will also and other digital products gradually accepted by young drivers. In my opinion, as a high-tech smart devices, machine, electronic dog, vehicle traveling data recorder should also be on a path to the development of digital products, let the young consumer groups to the surface "boring" Fried hot products.
There is no doubt that a new generation of young owners are emerging, aimed at this situation, many machine manufacturers have gradually in vehicle navigation design suitable for young consumer groups. The author thinks that the present version of the navigation of the Internet, no disk drive car networking products such as form is a kind of high technical content of digital products. This kind of machine in nature in the form of used more in line with the young consumer groups, and the future car machine on product function development and extension will be accepted by the wider trend of youth.
Also, as the car security products of vehicle traveling data recorder seems to have more advantages to become a kind of digital products. But at present there is a widespread pixel vehicle traveling data recorder is not high, so we still can't be used as a necessary entertainment tool. At present in product shape, product appearance design, many manufacturers have unique, developed a compact vehicle traveling data recorder, crafts type vehicle traveling data recorder. If the appearance design is very beautiful the technical level of the vehicle traveling data recorder has high pixels, then its scope of product sales will be more broad. As a car owner, almost all want to spend a money, get a few of the returns. Future vehicle traveling data recorder can be used to record the driving distance, record life, characters and scenery pictures.
As manufacturers how to conform to this trend? In my opinion, after the market to gradually have the car electric products as digital products to sell this kind of thinking. Is auto electronic products for the future of the market sales, brand building, consumption experience is to have a significant role.
At present, many manufacturers have stepped onto the brand for the construction of the terminal stores, for the automotive electronics a good place for digital products sales. Manufacturers can pass 020 online activities, to attract a certain consumer groups, let consumer experience car electronic products. The author thinks that enhancing the consumer experience is our factory now have to do an action, let the young owner fully realize the charm of a specific product.
Secondly, as a digital product, fans, ac group, and BBS stick requires our manufacturer for their early guides the self-built, interpersonal communication through the advertising dissemination way, for the promotion of brand of the products. So that companies can keep track of the consumer experience, so as to guide consumers to deepen the understanding of some new products recently, ties between businesses and consumers will be further firm.
Like to play the digital products play automotive electronics must be a the trend of the development of the market, because the automotive electronics product development to the present its essence is a digital product. All of us need to transform is thinking, only the development of a broader thinking can promote the further development of the industry